Tag Archives: marketing

One Ring That Rules Them All

In this piece I’ll just focus on one aspect of technology – artificial intelligence or AI – that is likely to shape many aspects of the retail business and the consumer’s experience over the coming years. To be able to … Continue reading

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Patanjali – from Yoga to Noodles

The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across … Continue reading

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Hyperlocals, Aggregators: Developing the Ecosystem

Aggregator models and hyperlocal delivery, in theory, have some significant advantages over existing business models. Unlike an inventory-based model, aggregation is asset-light, allowing rapid building of critical mass. A start-up can tap into existing infrastructure, as a bridge between existing … Continue reading

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The Franchise “Space Programme”

(Published in ETRetail.com on 6 December 2013) Franchising isn’t rocket science, but advanced space programmes offer at least one parallel which we can learn from – the staging of objectives and planning accordingly. A franchise development programme can be staged … Continue reading

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Your Absolute Unique Selling Proposition (USP)

Organizations grow around individuals, and typically entrepreneurial organizations reflect the inherent values and qualities of the founder(s). So if you are struggling to define your USP as an organization, a good reference exercise may be to ask yourself, “What are … Continue reading

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