Tag Archives: marketing

One Ring That Rules Them All

Posted on January 10, 2017 by dd

In this piece I’ll just focus on one aspect of technology – artificial intelligence or AI – that is likely to shape many aspects of the retail business and the consumer’s experience over the coming years. To be able to … Continue reading →

Posted in Entrepreneurship, Internet and Mobile, Retail & Consumer Products, Uncategorized | Tagged analytics, Apparel, AR, artificial intelligence, augmented reality, availability, big data, customer, customer care, customer experience, customer insight, Customer Relationship, customization, ecommerce, etailing, fashion, Fashion & Lifestyle, information technology, lean retailing, m-commerce, Market Research, market segments, marketing, merchandise planning, merchandising, modern retail, online retail, Retail, retail productivity, retailing, search, Store, store efficiency, store operations, store productivity, Supply Chain, target market, technology, virtual fit, virtual trial | Leave a comment

Patanjali – from Yoga to Noodles

Posted on May 7, 2016 by R&D

The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across … Continue reading →

Posted in Entrepreneurship, Organization, Uncategorized, Video | Tagged achievements, adaptation, brand, business lifecycle, consumer products, differentiation, Economics, Entrepreneurship, evolution, growth, how to suvive downturns, India, marketing, organic growth, Organization, Retail, Risk Management, sales, Scaling, Strategy, USP | 1 Comment

Hyperlocals, Aggregators: Developing the Ecosystem

Posted on January 21, 2016 by dd

Aggregator models and hyperlocal delivery, in theory, have some significant advantages over existing business models. Unlike an inventory-based model, aggregation is asset-light, allowing rapid building of critical mass. A start-up can tap into existing infrastructure, as a bridge between existing … Continue reading →

Posted in Barriers, Early stage, Entrepreneurship, Funding, Internet and Mobile, Retail & Consumer Products, Uncategorized | Tagged analytics, Branding, Consumer, consumer goods, consumer markets, consumer products, consumer research, consumer segments, consumerism, customer, customer care, customer experience, customer insight, Customer Relationship, customer service, Delivery Gap, ecommerce, Entrepreneurship, fashion, FMCG, food, Food & Grocery, food and grocery, global business, guerilla marketing, independent retailer, independent retailers, independents, India, Indian market, Indian retail sector, information technology, insights, market estimation, Market Research, market segments, market share, marketing, modern retail, modern retailing, online, online retail, organic growth, QSR, Retail, Service Gap, Store Localization, Strategy, Supply Chain, target market, technology, unorganised retail, unorganized retail | 1 Comment

The Franchise “Space Programme”

Posted on December 5, 2013 by dd

(Published in ETRetail.com on 6 December 2013) Franchising isn’t rocket science, but advanced space programmes offer at least one parallel which we can learn from – the staging of objectives and planning accordingly. A franchise development programme can be staged … Continue reading →

Posted in Early stage, Entrepreneurship, Funding, Organization, Retail & Consumer Products, Seed capital, Uncategorized | Tagged brand, brand building, brand identity, brands, business, chainstores, Entrepreneurship, franchise, franchising, global, global business, growing brands, growth, independent retailer, International brand, international brands, International fashion brands, lean retailing, marketing, master franchise, modern retail, organic growth, organisation, organised retail, starting a retail business, Store Localization, store operations, store productivity | Leave a comment

Your Absolute Unique Selling Proposition (USP)

Posted on February 5, 2008 by rl

Organizations grow around individuals, and typically entrepreneurial organizations reflect the inherent values and qualities of the founder(s). So if you are struggling to define your USP as an organization, a good reference exercise may be to ask yourself, “What are … Continue reading →

Posted in Entrepreneurship, Organization | Tagged differentiation, Entrepreneurship, Jim Collins, marketing, sales, USP | Leave a comment