Tag Archives: USP
Patanjali – from Yoga to Noodles
The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across … Continue reading
Posted in Entrepreneurship, Organization, Uncategorized, Video
Tagged achievements, adaptation, brand, business lifecycle, consumer products, differentiation, Economics, Entrepreneurship, evolution, growth, how to suvive downturns, India, marketing, organic growth, Organization, Retail, Risk Management, sales, Scaling, Strategy, USP
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Your Absolute Unique Selling Proposition (USP)
Organizations grow around individuals, and typically entrepreneurial organizations reflect the inherent values and qualities of the founder(s). So if you are struggling to define your USP as an organization, a good reference exercise may be to ask yourself, “What are … Continue reading
Posted in Entrepreneurship, Organization
Tagged differentiation, Entrepreneurship, Jim Collins, marketing, sales, USP
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