Tag Archives: USP

Patanjali – from Yoga to Noodles

The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across … Continue reading

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Your Absolute Unique Selling Proposition (USP)

Organizations grow around individuals, and typically entrepreneurial organizations reflect the inherent values and qualities of the founder(s). So if you are struggling to define your USP as an organization, a good reference exercise may be to ask yourself, “What are … Continue reading

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