Tag Archives: Jim Collins
Your Absolute Unique Selling Proposition (USP)
Organizations grow around individuals, and typically entrepreneurial organizations reflect the inherent values and qualities of the founder(s). So if you are struggling to define your USP as an organization, a good reference exercise may be to ask yourself, “What are … Continue reading
Posted in Entrepreneurship, Organization
Tagged differentiation, Entrepreneurship, Jim Collins, marketing, sales, USP
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