Tag Archives: growth
Patanjali – from Yoga to Noodles
The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across … Continue reading
The Franchise “Space Programme”
(Published in ETRetail.com on 6 December 2013) Franchising isn’t rocket science, but advanced space programmes offer at least one parallel which we can learn from – the staging of objectives and planning accordingly. A franchise development programme can be staged … Continue reading
On Process: Passing On the Genes
Growth needs replication and predictability. Biology gives us a great lesson in how to replicate learnings and functionality: genes (DNA) provide the template for cell functions, and are reproduced almost faithfully from previous generations. In a business, such replication comes from well-designed processes incorporating the intent, the activities and the desired outcomes. Continue reading