Tag Archives: brand
Patanjali – from Yoga to Noodles
The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across … Continue reading
Posted in Entrepreneurship, Organization, Uncategorized, Video
Tagged achievements, adaptation, brand, business lifecycle, consumer products, differentiation, Economics, Entrepreneurship, evolution, growth, how to suvive downturns, India, marketing, organic growth, Organization, Retail, Risk Management, sales, Scaling, Strategy, USP
1 Comment
The Franchise “Space Programme”
(Published in ETRetail.com on 6 December 2013) Franchising isn’t rocket science, but advanced space programmes offer at least one parallel which we can learn from – the staging of objectives and planning accordingly. A franchise development programme can be staged … Continue reading
Posted in Early stage, Entrepreneurship, Funding, Organization, Retail & Consumer Products, Seed capital, Uncategorized
Tagged brand, brand building, brand identity, brands, business, chainstores, Entrepreneurship, franchise, franchising, global, global business, growing brands, growth, independent retailer, International brand, international brands, International fashion brands, lean retailing, marketing, master franchise, modern retail, organic growth, organisation, organised retail, starting a retail business, Store Localization, store operations, store productivity
Leave a comment