Category Archives: Organization
Patanjali – from Yoga to Noodles
The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across … Continue reading
The Franchise “Space Programme”
(Published in ETRetail.com on 6 December 2013) Franchising isn’t rocket science, but advanced space programmes offer at least one parallel which we can learn from – the staging of objectives and planning accordingly. A franchise development programme can be staged … Continue reading
Multichannel for Multifold Growth – Panel Discussion at the Delhi Retail Summit 2013
Organised by the Retailers Association of India the Delhi Retail Summit this year (10 May 2013) focussed on multi-fold growth for retailers utilising multiple channels to the consumer, with panel discussions and presentations by industry leaders who shared their experiences … Continue reading