{"id":209,"date":"2016-05-07T13:30:02","date_gmt":"2016-05-07T08:00:02","guid":{"rendered":"http:\/\/pvcpartners.in\/blog\/?p=209"},"modified":"2016-06-04T12:07:07","modified_gmt":"2016-06-04T06:37:07","slug":"patanjali-from-yoga-to-noodles","status":"publish","type":"post","link":"http:\/\/pvcpartners.in\/blog\/?p=209","title":{"rendered":"Patanjali &#8211; from Yoga to Noodles"},"content":{"rendered":"<p>The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy:<\/p>\n<ul>\n<li>The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across a variety of media and issues,<\/li>\n<li>Wide and deep market penetration through a large network of outlets and distributors across the country, and<\/li>\n<li>Pricing itself below the benchmark competitor in each product area in which it is competing.<\/li>\n<\/ul>\n<p>Over time, the group has also invested in improving its manufacturing and packaging infrastructure to bring itself on par with well-established competitors.<\/p>\n<p>The group has clearly focussed itself on the mass market, and Patanjali Group\u2019s products become a \u201cgo-to\u201d for customers who are more price-sensitive than brand-loyal. This definitely creates pressure on established brands in each of the product segments where the group is now present.<\/p>\n<p>Devangshu Dutta recently participated in a discussion about the phenomenal growth of the Patanjali brand, from yoga lessons to a food and FMCG conglomerate taking well-established multinational and Indian competitors head-on. In a conversation with Zee Business anchor, P. Karunya Rao and FCB-Ulka&#8217;s chairman Rohit Ohri, Devangshu shared his thoughts on the factors playing to Patanjali&#8217;s advantage. Excerpts from the conversation were telecast on Brandstand on Zee Business:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/96z3EnC9cbQ\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Patanjali Group has created an Indian FMCG giant in a very short span of time on the back of a three-pronged strategy: The enormous brand awareness that can be attributed to the very high visibility of Baba Ramdev, across &hellip; <a href=\"http:\/\/pvcpartners.in\/blog\/?p=209\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,13,1,116],"tags":[21,66,28,60,128,14,54,121,59,5,44,24,16,53,124,33,123,17,50,35,15],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=\/wp\/v2\/posts\/209"}],"collection":[{"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209"}],"version-history":[{"count":1,"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=\/wp\/v2\/posts\/209\/revisions"}],"predecessor-version":[{"id":210,"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=\/wp\/v2\/posts\/209\/revisions\/210"}],"wp:attachment":[{"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pvcpartners.in\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}