Organizations grow around individuals, and typically entrepreneurial organizations reflect the inherent values and qualities of the founder(s).<\/p>\n
So if you are struggling to define your USP as an organization, a good reference exercise may be to ask yourself, \u201cWhat are people likely to read in my eulogy or on my epitaph?\u201d What you emerge with as your likely epitaph is also very likely your Absolute USP.<\/p>\n
The defining quality of who you are as a person in the work environment is an outcome of:<\/p>\n
Your (professional) Genetic Code + What You Love Doing<\/p>\n
For most people, it\u2019s not easy to answer this question themselves. Ask others \u2013 your loved ones, friends, your teachers, colleagues. It is an exercise similar to the evolution of Jim Collins\u2019 Hedgehog Concept<\/a>.<\/p>\n The outcome of this exercise would be either a word or a short phrase, very clear and simple, and easily communicated. And the added benefit is that you will never need to defend yourself against competition.<\/p>\n","protected":false},"excerpt":{"rendered":" Organizations grow around individuals, and typically entrepreneurial organizations reflect the inherent values and qualities of the founder(s). So if you are struggling to define your USP as an organization, a good reference exercise may be to ask yourself, \u201cWhat are … Continue reading